The Power of Habit: Why We Do What We Do in Life and Business

Duhigg's popular account of how habits work — the cue-routine-reward loop — and how organisations as well as individuals build and break them. The book is journalism at its clearest, built from specific cases (Alcoa under Paul O'Neill, Target's predictive analytics, addiction recovery) that illustrate the underlying mechanics. For product direction the transfer is double: most consumer products succeed or fail on habit formation, and most organisational cultures are habit patterns in Duhigg's sense. A useful operational companion to Lewis's Impulse. Widely read and, unusually for that category, worth the hype.