Waste, validations, and launches
Shaping instead of writing requirements, fixed time as a firebreak and continuous validation: executing digital product solutions without generating waste.
Library
Collection
The Shape That Repeats: Networks, Fractals, and the Geometry of Decentralisation
Why the same acentred, self-similar, scale-free structure keeps appearing across mathematics, philosophy, biology, computer science and political theory.
book · 2013
Scarcity: Why Having Too Little Means So Much
Sendhil Mullainathan, Eldar Shafir
A behavioral economist and a cognitive psychologist demonstrate that scarcity — of any resource — produces a measurable, involuntary cognitive state: heightened focus on the scarce resource at the cost of everything else…
book · 2009
The Accidental Billionaires
Ben Mezrich
Mezrich's account of Facebook's founding offers product directors a visceral case study in how founding mythology diverges from institutional reality: the platform that redefined social identity online was built in a con…
Films
Mon Oncle
Jacques Tati
The Villa Arpel is a machine for demonstrating status. Every element of it — the fish-shaped fountain activated only when guests arrive, the garage door that opens before the car has stopped, the kitchen that runs itself…
A.I. Artificial Intelligence
Steven Spielberg
Kubrick developed A.I. for decades before passing it to Spielberg, and the film bears the marks of two incompatible sensibilities trying to share a single argument. That tension is, accidentally, its greatest asset for t…
Jin-Roh: The Wolf Brigade
Hiroyuki Okiura
Jin-Roh is structured around a question that never gets asked aloud: who is using whom? Kazuki Fuse, the elite trooper at the film's centre, believes himself to be acting from feeling — guilt over a girl's death, attachm…
Program
The Instituto Tramontana Product Management Program admitted a maximum of 14 people per edition, lasted 6 months, and met weekly in person.
The program no longer runs in its original format — the institute has left its physical headquarters and started a new chapter. My last edition ended in April 2026. It combined a practical approach, deeply focused on how the craft is practiced, with the development of models and conjectures — drawing on materials from different disciplines, mainly social sciences, as a way to elevate the practice of digital product development itself.
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Why software-based products are so difficult
Cartoons
