Library · book

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

Scott Galloway
2017·Portfolio / Penguin

Source: https://www.penguinrandomhouse.com/books/549202/the-four-by-scott-galloway/

Galloway's book breaks down the four largest US tech companies by the specific mechanisms that have produced their dominance — platform dynamics, data, scale, taste, and luck.

Galloway is an NYU professor who writes in a brash, opinionated register that is both its appeal and its limitation; some chapters have aged badly, others remain sharp.

For product direction the book is a useful mental model for how concentrated tech power actually works, which is different from how it is usually discussed.

Read it critically and selectively — the chapters on platform dynamics and the moats around these companies remain the strongest.

Worth skimming, not worth worshipping.