Chaos Monkeys

García Martínez's memoir covers his journey from Goldman Sachs to a Y Combinator startup to Facebook's ads team, and it reads like a picaresque novel set inside the attention economy. The book is cynical, funny, and deliberately irreverent — qualities that made it controversial but also make it one of the most honest accounts of how the advertising machinery at the center of Silicon Valley's business model actually works. He describes the internal politics of Facebook's ads auction system, the real dynamics of startup fundraising, and the gap between the public rhetoric of "connecting the world" and the daily reality of optimizing click-through rates. The view is from the engine room, not the bridge, and it captures something that more diplomatic accounts miss: the moral ambiguity that most people inside these companies live with and rarely articulate.