Do we have a Data Culture?

Kremser and Brunauer sharpen what "data culture" actually means by treating it as a subtype of organisational culture — not a technology stack or a dashboard habit but a set of shared assumptions about how decisions get made. The paper distinguishes between organisations that claim to be data-driven and those whose structural conditions (governance, literacy, feedback loops) actually support it. For product direction this is useful because it names the non-technical prerequisites that most data initiatives skip: you cannot build a data-informed product organisation by buying tools alone. The framework is compact and provides a diagnostic lens for why some teams generate insight from their metrics while others drown in dashboards. Pair with Croll and Yoskovitz's Lean Analytics for the operational complement.