Action in Perception

Noë's central argument is that perception is not something that happens to us but something we do — an activity of skilful bodily exploration rather than passive reception of input. The book develops the enactive approach to perception, drawing on phenomenology and empirical work on change blindness, sensory substitution, and neural plasticity. Compatible with the Varela/Thompson line but considerably more readable, it offers a clear account of why the computational model of vision as image processing fundamentally misunderstands what seeing is. For designers and product thinkers, the book reframes the question: you are not presenting information to a passive viewer but shaping the conditions for active perceptual exploration.