Get Together: How to Build a Community with Your People

A practical guide to community building from people who did it at Instagram's early community team and studied it across dozens of other contexts — from running clubs to open source projects to neighbourhood groups. The book is structured around three phases: sparking the community, stoking participation, and passing the torch to member-leaders. It is short, concrete, and built on interviews with community leaders rather than abstract theory. For product directors, the relevance is direct: every product with a user base faces the question of whether it has a community or merely an audience, and the difference determines retention, feedback quality, and long-term defensibility. Richardson, Huynh, and Sotto avoid the mistake of treating community as a growth hack and instead treat it as a relationship that requires genuine investment and eventual decentralisation.