A Rulebook for Arguments

Weston's Rulebook for Arguments is one of the shortest and sharpest books on how to construct and evaluate arguments. The rules are practical — generalise cautiously, use representative examples, address objections — and illustrated with specific examples that make the moves visible. For product direction it is essential training in a skill most practitioners use constantly and few have deliberately learned: arguing clearly, which is what lets you advance a product decision through a sceptical room. Short, repeatedly useful, worth keeping on the desk. The Spanish translation as Las claves de la argumentación is widely used in Spanish-speaking universities.