Library · Tag
Adoption Curve
An annotated collection of 1 books on adoption curve, spanning 1991. Featuring works by Geoffrey A. Moore — each with editorial commentary oriented to digital product practice.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Geoffrey A. Moore, 1991 · HarperBusiness (3rd edition, 2014)
Moore's central model: the technology adoption lifecycle has a gap — the chasm — between early adopters (who buy on vision) and the early majority (who buy on references and pragmatism), and most technology products die…