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Brand Management
An annotated collection of 1 essays on brand management, spanning 1931. Featuring works by Neil H. McElroy — each with editorial commentary oriented to digital product practice.
Brand Men (The McElroy Memo)
Neil H. McElroy, 1931 · Internal memorandum, Procter & Gamble
A three-page internal memo written in May 1931 by Neil McElroy at Procter & Gamble, proposing that each brand should have a dedicated team responsible for every aspect of its marketing. The memo is the closest thing prod…