Library · Tag
Customer Development
An annotated collection of 1 books on customer development, spanning 2005. Featuring works by Steve Blank — each with editorial commentary oriented to digital product practice.
The Four Steps to the Epiphany: Successful Strategies for Products that Win
Steve Blank, 2005 · K&S Ranch
The book that coined the discipline of customer development and seeded everything "lean startup" later systematised. Blank's claim is that startups fail not because of bad products but because they sell to the wrong cust…