Library · Tag
Measurement
An annotated collection of 1 papers on measurement, spanning 2024. Featuring works by Erik Brynjolfsson — each with editorial commentary oriented to digital product practice.
The Consumer Welfare Effects of Online Ads: Evidence from a 9-Year Experiment
Erik Brynjolfsson, A. Collis, Asad Liaqat, D. Kutzman, Haritz Garro, Daniel Deisenroth & Nils Wernerfelt, 2024
Brynjolfsson and his Microsoft Research collaborators ran a nine-year experiment measuring how online advertising affects consumer welfare — not just click-through rates or conversion metrics, but actual economic value t…