Library · Tag
Persuasion
An annotated collection of 1 books on persuasion, spanning 1984. Featuring works by Robert B. Cialdini — each with editorial commentary oriented to digital product practice.
Influence: The Psychology of Persuasion
Robert B. Cialdini, 1984 · William Morrow (revised edition, HarperBusiness, 2021)
Cialdini's book catalogues six principles of influence — reciprocity, commitment, social proof, liking, authority, scarcity — and illustrates each with research and specific cases. The book has become the canonical refer…