Library · Tag
Segmentation
An annotated collection of 1 books on segmentation, spanning 2016. Featuring works by Clayton M. Christensen — each with editorial commentary oriented to digital product practice.
Competing Against Luck: The Story of Innovation and Customer Choice
Clayton M. Christensen, Taddy Hall, Karen Dillon & David S. Duncan, 2016 · HarperBusiness
Christensen's Jobs-To-Be-Done framework finally given book-length treatment — the argument that customers do not buy products, they "hire" them to make progress in their lives, and that understanding the job tells you mo…