Context Engineering

Anthropic's framing of context engineering as the discipline of designing, preparing and maintaining the information a model sees, beyond the narrow craft of prompt writing. The piece reframes the relationship between organisations and AI: the model does not magically "know your business" — someone has to structure the context so that it can be used. This shifts the conversation about AI adoption away from "which model?" and toward "what context infrastructure have you built?" — and that infrastructure is mostly organisational work, not a model choice.