Machine, Platform, Crowd: Harnessing Our Digital Future

Three simultaneous rebalancings: from the human mind to the machine, from the product to the platform, and from the core (the organisation) to the crowd (external networks). Brynjolfsson and McAfee argue that firms have historically overestimated human judgement against algorithmic judgement, the product against the platform, and internal control against distributed intelligence. The book connects directly with Coase: each of these rebalancings moves the frontier of what is worth doing inside the firm versus outside. A practical read for anyone making organisational decisions in the middle of the transition.