Library · book

To Pixar and Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History

Lawrence Levy
2016·Houghton Mifflin Harcourt

Fuente: https://www.hmhbooks.com/shop/books/To-Pixar-and-Beyond/9780544734142

Levy was Pixar's CFO during the years leading up to its IPO and during its relationship with Disney, and the book is his inside account of turning a struggling animation studio into the most commercially successful creative company of its era. The value is financial and structural — Levy walks through the specific deals, the specific tradeoffs, the specific moments where the wrong decision would have ended the company. For product direction it is useful as a business-case companion to the more familiar creative-process accounts of Pixar (Catmull, Capodagli). Levy writes clearly without being bland, and the portrait of Jobs is more nuanced than the usual hagiography. A short book, worth the time.

pixarsteve-jobsbusiness-historyfinance