Management humanista: la estrategia son las personas

Marcet and García argue for a humanist register in management — treating people as people rather than as resources, which in contemporary corporate practice is a more radical position than it should be. The Spanish business-writing tradition is thinner than the Anglo one, and this book is one of its clearer recent contributions; Marcet writes regularly for La Vanguardia and the book gathers ideas he has been developing for years. For product direction it is a useful counterweight to the more transactional frameworks that dominate tech literature. Read alongside Drucker for the broader humanist tradition in management. Particularly useful for Spanish-speaking leaders needing vocabulary that travels in Spanish-speaking organisations.