Shaping or delegating decision-making

Palminteri and Wyart tackle the fundamental question of how technology changes who makes decisions and how. Their framework distinguishing behavioural analysis, nudging, and boosting offers product leaders a vocabulary for thinking about when systems should shape human choices versus when they should delegate decisions entirely to algorithms. The chapter's focus on AI as a decision-making delegate addresses one of the core tensions in product direction: the boundary between human judgment and algorithmic automation. This work connects behavioural economics to organizational design, examining how technological capabilities create new forms of agency and responsibility. For teams building AI-assisted products, it provides a theoretical foundation for thinking about the ethics and mechanics of human-machine decision partnerships.