Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team

Sinek's practical companion to Start With Why — a workbook for individuals and teams to articulate their own purpose. The book is formulaic, which is either its strength or its weakness depending on who you ask. For product direction the useful function is facilitative: most product teams struggle to articulate why they are doing what they are doing beyond "hitting OKRs", and the Sinek framework gives a structured path to something better. The results are not always profound, but the exercise is usually productive. Use it as a workshop tool more than a read.