Empathy and Product Management

Ken Norton spent a decade running product at Google Ventures and writes one of the more humane newsletters in the product management space. This piece is about empathy as a working practice — not a posture but a set of specific moves PMs make in meetings, in customer conversations, in decisions about what to prioritise. Norton connects empathy to a craft of product management that he argues has been hollowed out by process and metrics. Short, concrete, worth sharing with new PMs. The broader blog is worth subscribing to as a thoughtful complement to the more breathless product commentary elsewhere.