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Consumer Behaviour
An annotated collection of 2 books on consumer behaviour, spanning 2008 to 2013. Featuring works by Dan Ariely, David Lewis — each with editorial commentary oriented to digital product practice.
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Dan Ariely, 2008 · HarperCollins
Ariely's contribution is the word "predictably": we are not randomly irrational but systematically so, and the patterns of irrationality are stable enough to study and to design for. The book walks through experiments on…
Impulse: Why We Do What We Do Without Knowing Why We Do It
David Lewis, 2013 · Random House / Cornerstone
Lewis's book is a popular treatment of the psychology of impulsive behaviour — why we make purchases we did not plan, choose options we will regret, click on things we did not mean to click on. The research it summarises…