Behavioural Economics
An annotated collection of 3 books on behavioural economics, spanning 2008 to 2011. Featuring works by Dan Ariely, Richard H. Thaler & Cass R. Sunstein, Daniel Kahneman — each with editorial commentary oriented to digital product practice.
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Ariely's contribution is the word "predictably": we are not randomly irrational but systematically so, and the patterns of irrationality are stable enough to study and to design for. The book walks through experiments on…
Nudge: Improving Decisions About Health, Wealth, and Happiness
Thaler and Sunstein's argument is that choices are never presented neutrally — there is always a choice architecture — and that designing that architecture deliberately can improve outcomes without restricting freedom. T…
Thinking, Fast and Slow
Kahneman's life's work compressed into one book: the distinction between System 1 (fast, automatic, intuitive) and System 2 (slow, deliberate, effortful), and the systematic biases that arise when System 1 handles questi…