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Incentives

An annotated collection of 1 essays on incentives, spanning 2022. Featuring works by 37signals — each with editorial commentary oriented to digital product practice.

We Don't Sell You

37signals, 2022 · 37signals.com (numbered manifesto, page 07)

One of 37signals' numbered manifesto pages — a short statement that compresses the company's business model into a single principle: they sell software to customers, not customers to advertisers. The distinction is small…