Outcomes
An annotated collection of 3 books on outcomes, spanning 2005 to 2019. Featuring works by Anthony W. Ulwick, Melissa Perri, Josh Seiden — each with editorial commentary oriented to digital product practice.
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
Ulwick is the consultant who developed the Outcome-Driven Innovation method that Christensen later popularised as Jobs-To-Be-Done. The book is the operational companion to Competing Against Luck: where Christensen provid…
Escaping the Build Trap: How Effective Product Management Creates Real Value
Perri's book names a condition that most product organisations fall into without noticing: the build trap, where shipping features becomes the measure of progress and the connection between those features and actual outc…
Outcomes Over Output: Why Customer Behavior Is the Key Metric for Business Success
Seiden's short book makes one argument clearly: the right measure of product success is not what you shipped (output) but what changed in customer behaviour (outcome). The book is deliberately concise — under a hundred p…