Metrics
An annotated collection of 3 books on metrics, spanning 2013 to 2019. Featuring works by Alistair Croll & Benjamin Yoskovitz, Amplitude, Josh Seiden — each with editorial commentary oriented to digital product practice.
Lean Analytics: Use Data to Build a Better Startup Faster
Croll and Yoskovitz wrote the operational companion to Ries's theoretical argument in The Lean Startup. Where Ries argues that validated learning is the right unit of progress, Croll and Yoskovitz tell you which numbers…
The North Star Playbook: The Guide to Discovering Your Product's North Star
Amplitude's playbook on how to pick a North Star metric — the single measurable number that represents the value a product delivers to its users — and how to structure product strategy around it. The playbook is opiniona…
Outcomes Over Output: Why Customer Behavior Is the Key Metric for Business Success
Seiden's short book makes one argument clearly: the right measure of product success is not what you shipped (output) but what changed in customer behaviour (outcome). The book is deliberately concise — under a hundred p…