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Technology

An annotated collection of 3 books & essays on technology, spanning 1964 to 2010. Featuring works by Marshall McLuhan, Freeman Dyson, Don Norman — each with editorial commentary oriented to digital product practice.

Understanding Media: The Extensions of Man

Marshall McLuhan, 1964 · McGraw-Hill

Every new medium transforms society not through its content but through how it reorganises relationships, time and perception. The telegraph matters not for what it carries but because it compresses distance. Television…

Imagined Worlds

Freeman Dyson, 1997 · Harvard University Press

Freeman Dyson — physicist, polymath, long-time member of the Institute for Advanced Study — reflects on how science and technology shape the future, and how science fiction often illuminates that future more honestly tha…

Technology First, Needs Last

Don Norman, 2010 · jnd.org

Don Norman's short essay arguing that the dominant pattern in tech product development is backwards: technology first, needs last, with user needs reverse-engineered after a technology has been chosen. The piece is compr…