Intention, Plans, and Practical Reason

Bratman's philosophical treatise on the nature of intention — what it means to intend something, how intentions relate to plans, and how rational agents navigate the gap between what they decide to do and what they actually do. The book is demanding academic philosophy, not a business book. For product direction the value is indirect but real: product work is in large part the management of intentions — your own, your team's, the organisation's — and Bratman's careful analysis provides vocabulary for a domain most practitioners navigate intuitively. Read for the specific distinctions between intention, desire, and plan; they clarify some conversations that otherwise muddle. Not for everyone; essential for some.