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What Leaders Really Do
John P. Kotter
1990·Harvard Business Review, May–June 1990
Kotter's short HBR piece making a clean distinction between management (coping with complexity: planning, organising, controlling) and leadership (coping with change: setting direction, aligning people, motivating). The distinction has been widely copied since but rarely improved on. For product direction it is a useful self-audit — most roles require both, and most practitioners default to one and starve the other, usually without noticing. Short, canonical; pair with Kotter's Accelerate for the contemporary expansion. A piece worth rereading before a major organisational change.
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