Being Digital

The shift from atoms to bits as the fundamental decentralising force. When information becomes digital, the costs of copying, distributing and transforming it fall to zero. Industries built on the scarcity of physical carriers face a pressure they cannot resist. Prophetic on many counts — media convergence, personalisation, the collapse of intermediaries. Accessible and visionary in tone. Anticipates the logic that every digital wave compresses distance and decentralises capability.