Íñigo Medina
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The soft underbelly of hard data

June 30, 2022

Deming, John Graunt and the data rush: why interpreting, measuring and experimenting in digital product is more slippery than it looks.

Discovery

The swing between the singular and the universal

May 12, 2022

Rittel, Webber and Kenneth Arrow push the swing towards the singular: wicked problems and learning by doing as both medicine and compass.

Writing

Products without a soul

May 12, 2022

Michael Jordan, medieval court festivals and Conway's law: why a fragmented product gives away the fragmented organization that built it.

Product

The organic lens

May 12, 2022

From Lakoff and Johnson to Basalla and Christopher Alexander: why digital product thinks better with organic metaphors than with mechanical ones.

Writing
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