The bandwidth taxAugust 6, 2026Scarcity captures the mind, taxes cognitive bandwidth, and creates self-reinforcing traps. What a behavioral economist and a psychologist discovered a...ProductThinkers
Mission impossible in digital productApril 24, 2025The Mission Impossible saga builds its set pieces first and finds the story afterwards, a working method digital product teams can borrow for features...Product
Taking care of resultsApril 23, 2025The Luka Doncic trade read as a lesson for product teams: trust erodes long before it breaks, and results depend on caring for the people who stand ou...ProductDiscovery
Your product connects with frustrationsMarch 25, 2025People choose a product because of their own frustrations, not your feature list: motivation is the object of study, the catalogue is a distraction.ProductDiscovery
Where your digital product begins and endsFebruary 25, 2025Customers see a single experience, so a CDN outage or a third-party failure is still your product: where ownership of a digital product actually ends.Product
The pending subjectFebruary 25, 2025Trust is built by granting it and fertilised by mistakes. The more complex an organisation's material and the larger it grows, the more trust it needs...Product
Your product is about experiencesFebruary 13, 2025Thinking in goods and services is the most invisible error in digital product work. The experience economy explains why you capture less value.Product
Your product is about storiesFebruary 12, 2025When digital product work is represented as a list of tasks, strategy ends up as a footnote. Telling the product as a story is the cure.Product
The challenges of strategy in digital productFebruary 5, 2025Strategy in digital product is more about NO than YES: validate in milestones, ship progressively, and sacrifice options to sustain a position.Product
Your product is contexts and intentionsJanuary 15, 2025From a list of attributes to the course of action: why contexts and empathy decide better what to build, and what to sacrifice, in a digital product.Product
