Taking care of resultsApril 23, 2025The Luka Doncic trade read as a lesson for product teams: trust erodes long before it breaks, and results depend on caring for the people who stand ou...ProductDiscovery
Your product connects with frustrationsMarch 25, 2025People choose a product because of their own frustrations, not your feature list: motivation is the object of study, the catalogue is a distraction.ProductDiscovery
Feedback is more powerful than your own intelligenceJanuary 28, 2025Why a short feedback loop beats the best upfront design in digital product: an organisation's intelligence lives in its loop, not in its head.Discovery
Favour thinking with metricsJanuary 23, 2025Many companies whose business is a digital product act innumerately: how to escape that trap without mistaking thinking in quantities for thinking exa...Discovery
Build in order to learnJanuary 21, 2025Brooks knew it in 1975: the first system is always a draft. Building in digital product is a method of knowledge, not only a method of production.Discovery
Talk to the people who use what you inventJanuary 16, 2025Talking to customers is not for asking them the solution but for understanding the situation: why the interview is still the cheapest instrument you h...Discovery
Cultivate direct conversationJanuary 14, 2025Digital product companies are communicative entities: why every intermediary you add to a conversation degrades the very signal you needed.Discovery
Embrace constraintsDecember 9, 2024In digital product a constraint is not the obstacle: it is the only thing that turns an open problem into something you can decide on and verify.Discovery
Favour thinking with metrics: behaviour and moneyDecember 5, 2024The main activity in digital product is not lying to yourself: behavioural metrics, our relationship with money, and unit economics as a compass.Discovery
Favour statistical thinkingNovember 27, 2024Statistical thinking does not decide for you: it helps you discover, find signal in the noise, and distrust your own data sources intelligently.Discovery
