The Business Model Navigator: 55+ Models That Will Revolutionise Your Business

Gassmann and colleagues at St. Gallen catalogued fifty-five recurring business model patterns — freemium, razor-and-blade, two-sided markets, sensor-as-service, and dozens more — and argue that most successful business model innovation is recombination, not invention. The book is a pattern library rather than a theory, which is precisely its use: designers use catalogues, theorists use theories, and most product directors need catalogues more often than theories. Read alongside Osterwalder's canvas, which gives you the structure into which Gassmann's patterns are slotted. For product direction it is a fast antidote to the belief that the only business models on offer are the ones you already know. Usefully indexed; it is a reference more than a read.