Library · Tag

Cagan

An annotated collection of 2 books & essays on cagan, spanning 2018 to 2020. Featuring works by Marty Cagan, Marty Cagan & Chris Jones — each with editorial commentary oriented to digital product practice.

Establishing a True Product Culture

Marty Cagan, 2018 · Silicon Valley Product Group (SVPG)

Cagan's SVPG essay on what it takes to establish a real product culture — not the performative version, the version that actually makes a product organisation produce better products. The piece is more direct than most o…

Empowered: Ordinary People, Extraordinary Products

Marty Cagan & Chris Jones, 2020 · John Wiley & Sons

Cagan's sequel to Inspired — where Inspired describes what strong product teams do, Empowered describes what product leadership does to produce them. The book is organised around coaching, recruiting, product vision, and…