Product Culture
An annotated collection of 3 essays & articles on product culture, spanning 2018 to 2022. Featuring works by Marty Cagan, Ken Norton, Tim Cochran — each with editorial commentary oriented to digital product practice.
Establishing a True Product Culture
Cagan's SVPG essay on what it takes to establish a real product culture — not the performative version, the version that actually makes a product organisation produce better products. The piece is more direct than most o…
What Makes a Strong Product Culture?
Norton's essay on product culture is a compressed argument about what distinguishes strong product organisations from the rest — not the rituals or the frameworks, but the shared sense of what good product work looks lik…
Introducing a Product Delivery Culture at Etsy
Cochran's essay is a case study of Etsy's deliberate effort to rebuild its product delivery culture during a period of stall and recovery. What makes it worth reading is the specificity: concrete practices, concrete lead…