Product Development
An annotated collection of 5 books & papers on product development, spanning 1986 to 2021. Featuring works by Hirotaka Takeuchi & Ikujiro Nonaka, 37signals, Donald G. Reinertsen and 2 more — each with editorial commentary oriented to digital product practice.
The New New Product Development Game
The HBR article that introduced the "rugby" metaphor for product development — overlapping phases, shared responsibility, the whole team moving down the field together — which Jeff Sutherland and Ken Schwaber would later…
Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application
37signals' original book, released free in 2006, that codified the early philosophy of the company: small teams, short cycles, simple products, no meetings, shipped software over polished presentations. The book predates…
The Principles of Product Development Flow: Second Generation Lean Product Development
Reinertsen writes the book most "lean" advocates should have written and didn't: a rigorous, economics-based account of why batches, queues and variability govern the speed of product development. The argument is quantit…
Shape Up: Stop Running in Circles and Ship Work that Matters
Shape Up is Basecamp's operating manual for product development, written by Ryan Singer after a decade of practice: six-week cycles, two-week cool-downs, "appetite" instead of estimates, teams responsible for both shapin…
Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
Torres turns the vague practice of "talking to users" into a weekly rhythm: interviews every week, opportunity solution trees, assumptions framed as testable hypotheses, and a discipline for getting from conversations to…