Intercom Job Story Template

A short Intercom template that translates Jobs-To-Be-Done into a story format — the "When [situation], I want to [motivation], so I can [expected outcome]" structure that has become common in product teams. The template is one page, which is its value: it compresses a long conversation into a format that everyone in a meeting can share. For product direction the template is useful as a conversation tool, particularly when the team has spent too long discussing features and not enough time articulating the underlying stories. Pair it with the Intercom JTBD book for the full context. A practical artefact, short enough to use tomorrow.