Library · Tag
Storytelling
An annotated collection of 2 books & essays on storytelling, spanning 2011 to 2014. Featuring works by Frank Rose, Intercom — each with editorial commentary oriented to digital product practice.
The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
Frank Rose, 2011 · W. W. Norton & Company
Rose's book is a survey of how digital technologies are changing narrative — from ARGs and transmedia storytelling to the redefinition of audience from passive recipients to active participants. The specific examples (Th…
Intercom Job Story Template
Intercom, 2014 · Intercom Inc.
A short Intercom template that translates Jobs-To-Be-Done into a story format — the "When [situation], I want to [motivation], so I can [expected outcome]" structure that has become common in product teams. The template…