Intercom on Jobs-to-be-Done

A short Intercom ebook that collects the company's internal writing on Jobs-To-Be-Done — how they use it to frame customer research, how they structure interviews, how they translate findings into product decisions. The Intercom team were early and public adopters of JTBD, and the book's value is the specificity: actual interview scripts, actual frameworks, actual before-and-after product changes. For product direction it is the most accessible practical introduction to the method, particularly for teams who have read Christensen and Ulwick and don't know where to start. Free, short, illustrated; hand it to a PM the first time JTBD comes up in conversation.