Your product is about experiencesFebruary 13, 2025Thinking in goods and services is the most invisible error in digital product work. The experience economy explains why you capture less value.Product
Your product is about storiesFebruary 12, 2025When digital product work is represented as a list of tasks, strategy ends up as a footnote. Telling the product as a story is the cure.Product
The challenges of strategy in digital productFebruary 5, 2025Strategy in digital product is more about NO than YES: validate in milestones, ship progressively, and sacrifice options to sustain a position.Product
Feedback is more powerful than your own intelligenceJanuary 28, 2025Why a short feedback loop beats the best upfront design in digital product: an organisation's intelligence lives in its loop, not in its head.Discovery
Favour thinking with metricsJanuary 23, 2025Many companies whose business is a digital product act innumerately: how to escape that trap without mistaking thinking in quantities for thinking exa...Discovery
Build in order to learnJanuary 21, 2025Brooks knew it in 1975: the first system is always a draft. Building in digital product is a method of knowledge, not only a method of production.Discovery
Talk to the people who use what you inventJanuary 16, 2025Talking to customers is not for asking them the solution but for understanding the situation: why the interview is still the cheapest instrument you h...Discovery
Your product is contexts and intentionsJanuary 15, 2025From a list of attributes to the course of action: why contexts and empathy decide better what to build, and what to sacrifice, in a digital product.Product
Cultivate direct conversationJanuary 14, 2025Digital product companies are communicative entities: why every intermediary you add to a conversation degrades the very signal you needed.Discovery
Embrace constraintsDecember 9, 2024In digital product a constraint is not the obstacle: it is the only thing that turns an open problem into something you can decide on and verify.Discovery
