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Breaking tablets

February 13, 2026

Sumerian scribes broke thousands of tablets learning to write. The anxiety about wasting tokens misunderstands what inhabiting a new medium costs.

Writing
Breaking tablets

The teaspoon

February 11, 2026

A CERN physicist says compacted matter would fit in a teaspoon. Organisations are mostly emptiness too, and technology has been compacting it for year...

Writing
The teaspoon

Caring for LLMs

February 1, 2026

Cheap code moved the software bottleneck to review and integration, and working with LLMs demands better documentation, environments and tests.

AI
Caring for LLMs

Digital products and the attention crisis

July 2, 2025

Information wanted to be free but attention turned out expensive: switching costs, engagement metrics and the case for deliberately boring software.

SoftwareAI
Digital products and the attention crisis

Mission impossible in digital product

April 24, 2025

The Mission Impossible saga builds its set pieces first and finds the story afterwards, a working method digital product teams can borrow for features...

Product
Mission impossible in digital product

Taking care of results

April 23, 2025

The Luka Doncic trade read as a lesson for product teams: trust erodes long before it breaks, and results depend on caring for the people who stand ou...

ProductDiscovery
Taking care of results

Your product connects with frustrations

March 25, 2025

People choose a product because of their own frustrations, not your feature list: motivation is the object of study, the catalogue is a distraction.

ProductDiscovery
Your product connects with frustrations

Purists are the new converts

March 20, 2025

Yesterday's purists are today's AI converts. On a digital culture where half understanding something and assembling the rest has always been the craft...

AI
Purists are the new converts

Beyond automation

March 19, 2025

AI as augmentation rather than automation, and why the useful question for organizations is which new capabilities to unlock, not which tasks to repla...

AI
Beyond automation

AI and browsers

March 14, 2025

Mozilla's turn towards AI reopens an old question about access: browsers, prompts and terminals are business models, not neutral containers for conten...

AI
AI and browsers
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